Webinar Series for Business Owners and Executives
Lead with Clarity
Strategic Insights & Actionable Intelligence for Confidence
Gain clarity and confidence when navigating uncertainty, managing growth challenges, and undergoing strategic transformations.
From Guesswork to Growth: Marketing Research for B2B Leaders
April 9, 2026 | 10–11 AM PT
Josh Libresco
In consumer markets, research is a given. Companies like Procter & Gamble and Clorox wouldn’t dream of launching a product without extensive testing and validation.
But in B2B industries — technology, financial services, associations, and professional services — research often feels more complex. The audiences are smaller. The sales cycles are longer. The stakes are higher.
Yet the most successful B2B organizations are not guessing. They are using research strategically — just in ways that differ from consumer brands.
In this session, Josh Libresco will share how modern B2B companies are leveraging marketing research to drive smarter decisions and sustainable growth.
Josh will introduce key concepts and walk through real-world case studies so attendees can see how research translates into actionable business decisions.
Whether you’re launching a new offering, refining your positioning, or seeking clarity in a shifting market, this session will help you move from instinct-driven decisions to evidence-based strategy.
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Organizers
Our mission is to create a forum where business leaders can explore the multifaceted challenges and opportunities presented by changes in local and global economies, political and legal landscapes, and societal trends. We strive to empower each member with the knowledge, skills, networks and actionable insights necessary to navigate the complexities of the modern business world and to achieve sustainable business success.
